The fashion industry celebrates creativity. It rarely teaches you what comes next, and for too many talented designers, that gap is where businesses stall, shrink, or disappear altogether.
The Designer’s Path is the book the industry never gave you.
It is a strategic, no-nonsense guide to building a fashion brand that endures, covering brand identity, financial clarity, retail partnerships, funding, and how to build the relationships that open doors. Written for designers at every stage, from first collection to growing label, each chapter meets you where you are and moves you forward.
This is not inspiration. This is instruction. The kind that sticks, because it is built on what actually works.
Whatever you are building, wherever you are, this is your blueprint.
The fashion industry celebrates creativity. It rarely teaches you what comes next, and for too many talented designers, that gap is where businesses stall, shrink, or disappear altogether.
The Designer’s Path is the book the industry never gave you.
It is a strategic, no-nonsense guide to building a fashion brand that endures, covering brand identity, financial clarity, retail partnerships, funding, and how to build the relationships that open doors. Written for designers at every stage, from first collection to growing label, each chapter meets you where you are and moves you forward.
This is not inspiration. This is instruction. The kind that sticks, because it is built on what actually works.
Whatever you are building, wherever you are, this is your blueprint.
Felita Harris is a global fashion industry leader with over 25 years of experience at iconic luxury brands, including Donna Karan and Alexander Wang, supporting businesses with revenues exceeding $100 million. Her career spans luxury retail, wholesale, nonprofit leadership, and entrepreneurship, including work with LVMH, Neiman Marcus, and Nordstrom. She is the Co-Founder and Executive Director of RAISEfashion, a nonprofit advancing the next generation of independent fashion designers through education, access, and community. Through RAISEfashion and Felita Harris Consultancy, she has built partnerships with Moët Hennessy, Victoria’s Secret, Abercrombie & Fitch, M&T Bank, The Standard Hotels, and more. A Vogue 100 honoree and Savoy Laureate, her work has been featured in WWD, Elle, Essence, and Vogue Business. The Designer’s Path is her most personal contribution yet. Written for every designer who has ever been told there is no room, it is a masterclass they can own.
