Getting noticed is the name of the game. Truly, it’s not rocket science, but you have to show up. You have to be consistent and focused about creating a buzz around your book. You need to understand that you are in the driver’s seat and despite the support you receive, in this environment, the success of your book starts and ends with you and your ability to rise above the fray.  Your book is a lifetime fingerprint, so make it matter and make it soar.
It may take time, especially in this oversaturated marketplace, for you to find your tribe, but one thing is for sure: once you do, you will be championed by those who love your work.
Yes, yes, we know the nature of an author is often to be reclusive, but like the publishing industry, which is changing rapidly, so must an author rethink how to find novel ways to connect with their tribe. Still, the best way by far is to show up!  Do events where you can come face-to-face with your audience. Focus your efforts on these in-person interactions, build lists to gain and maintain loyal followers. With over a million titles released every year, you have to do some work to get your book noticed and it can be challenging.  But creativity is your superpower…so use it to your advantage. 
Here are some novel things you can do to stand out from the crowd:

• Create a stunning Electronic Press Kit (EPK): For media outreach, potential sponsorships and partnerships. Check out EPK Templates online.  
• Consider hiring an in-person or virtual assistant: Although engaging a PR team is an option, a personal assistant can focus on helping you get to people and organizations you want to reach, and they will do the leg work, execution and follow-up.
• Create a QR Code for your book: The link can give the people you meet the ability to order your book directly from Wordeee.com
• Social Media: Learn the secret sauce of viral posts such as hashtags and video ads. Try using low-cost platforms such as InVideo ai or Vyond to jazz up your message to create branded content. Also try TWITCH (twitch.tv)!
• Meet-up ideas: Set up a picnic meeting in the park for your fans. Likewise, a music and story hour. Or create a one-woman/one-man theatrical piece around your book.
• Offer to travel with your fans to places in the book and have them live the book live. Your readers can experience the intrigue of literary travel with you.
• Do a Bookstore Escape…plan a road trip with your book. Meet with bookstore owners around the country.
• Collaborations: Partner with other authors or businesses, and podcast in your niche for cross-promotions.
• Video events: Use your Wordeee Authors Lounge to do a virtual launch event to celebrate your book’s release and engage with readers. Invite them to listen to a chapter of your book and do a Q& A. It can be effective in reaching friends, family, readers and fans, nationally and internationally, who can become your ambassadors. Offer them signed copies of your book. 
• Guest blogging for a fellow writer in your space: Write guest posts for popular blogs in your niche to reach new audiences.
• Cultivate relationships with reviewers. Check out their websites/blogs and follow their submission guidelines.
• Have a pie party! Recently, one of our authors had her book cover made into a pie! Have a pie party where your guests can order a book pie. Check out Pie Lady Books on Facebook.
• Organize A Healthy Story Walk: Invite like-minded readers to meet-ups and story sessions in the great outdoors.
• Connect with book promotion sites and influencers: Reach out to genre-specific influencers in the book community who can help spread the word including Bookstagrammers & BookTubers.
• Participate in literary awards: Submit your book for relevant literary contests and awards. Winning or even being shortlisted can significantly boost your book's visibility.

Promoting your book never stops. Your book is your legacy. Building an audience and getting noticed can take time, so stay focused, persistent and stay the course.